Reports

Advertiser Party
Total Spent
​
Democrat
$20,822,002
​
Independent
$2,122,549
​
Republican
$12,818,536
Advertiser Party
Tone
Total Spent
​
Democrat
Contrast
$2,277,629
​
Democrat
Negative
$16,670,077
​
Democrat
Positive
$1,874,296
​
Independent
Negative
$2,122,549
​
Republican
Contrast
$3,200,611
​
Republican
Negative
$8,202,763
​
Republican
Positive
$1,415,162
Advertiser Party
Advertiser
Total Spent
​
Democrat
A Better Wisconsin Together Political Fund
$1,498,073
​
Democrat
Alliance for Common Sense
$9,991,799
​
Democrat
Evergreen Action
$1,053
​
Democrat
Evers for WI Governor
$7,953,948
​
Democrat
Future Forward USA Action
$1,190,773
​
Democrat
Republican Accountability Project
$186,356
​
Independent
ACC Wisconsin PAC
$1,733,232
​
Independent
Sunrise in America Political Fund
$389,317
​
Republican
Michels for WI Governor
$4,421,583
​
Republican
Restoration PAC
$319,028
​
Republican
Right Direction WI
$6,415,928
​
Republican
State Solutions Inc
$1,661,997
issue
Democratic Spend
Independent
Republican Spend
total
Dem Spend Δ
​
Abortion
$7,229,944
0
$0
$7,229,944
$7,229,944
​
Character
$6,636,076
0
$1,509,939
$8,146,015
$5,126,137
​
Crime
$10,251,036
1188989
$6,308,320
$16,559,356
$3,942,716
​
Education
$5,458,038
0
$1,748,027
$7,206,065
$3,710,011
​
Guns
$2,021,097
0
$0
$2,021,097
$2,021,097
​
GOTV
$653,056
0
$0
$653,056
$653,056
​
Jobs
$3,285,884
0
$2,759,071
$6,044,955
$526,813
​
Economy
$518,748
0
$0
$518,748
$518,748
​
Taxation
$2,020,940
726744
$1,533,615
$3,554,555
$487,325
​
Voting Rights
$440,708
0
$0
$440,708
$440,708
​
Healthcare
$518,748
0
$240,433
$759,181
$278,315
​
Bipartisanship
$275,303
0
$0
$275,303
$275,303
​
Budget
$509,374
0
$340,457
$849,831
$168,917
​
Infrastructure
$126,736
0
$0
$126,736
$126,736
​
Riots
$112,631
0
$0
$112,631
$112,631
​
Housing
$86,295
0
$0
$86,295
$86,295
​
Environment
$1,053
0
$0
$1,053
$1,053
​
Donald Trump
$222,490
0
$237,567
$460,057
$-15,077
​
Energy
$1,053
206816
$255,092
$256,145
$-254,039
​
Racism
$0
0
$319,028
$319,028
$-319,028
​
Immigration
$0
0
$513,911
$513,911
$-513,911
​
Career Politicians
$0
0
$640,547
$640,547
$-640,547
​
LGBTQ Rights
$472,319
0
$1,206,539
$1,678,858
$-734,220
​
Defund The Police
$0
0
$1,021,361
$1,021,361
$-1,021,361
​
Wages
$0
0
$1,069,091
$1,069,091
$-1,069,091
​
Special Interests
$0
0
$1,085,388
$1,085,388
$-1,085,388
​
Joe Biden
$0
206816
$1,297,087
$1,297,087
$-1,297,087
​
Inflation
$133,587
933560
$1,618,980
$1,752,567
$-1,485,393
​
Critical Race Theory
$0
0
$1,525,567
$1,525,567
$-1,525,567
​
Law Enforcement
$1,193,550
541688
$3,035,437
$4,228,987
$-1,841,887
​
Criminal Justice Reform
$0
1915733
$3,709,807
$3,709,807
$-3,709,807